For publishers and ad tech

Answer once. Get found by the briefs you fit.

Buyers come here to shortlist before they send an RFP. If your record answers their must-haves, you are on the list. If it is blank, you are not — not because you cannot do the work, but because nobody knows you can.

Claim your record → See who is already listed

Free. No contract, no rate card, no commission on anything that comes of it.

What joining gets you

Three things, and nothing else. There is no dashboard to learn and nothing to log into weekly.

The brief comes to you

When a buyer's must-haves match what you have answered, you get an email. You decide whether to be introduced before the agency learns you were shown it.

You are not ranked against a score

Ordering is must-haves cleared, then refusals, then unanswered — with the criterion printed next to the result. Position is never for sale, to anyone, at any price.

Silence stops costing you

An unanswered question reads to a planner exactly like a no. Answering turns "we do not know" into a yes, and it is the cheapest thing you will do this quarter.

The email you would have got

A real brief, matched against a real record. This is the whole product from your side.

bfor.ai → ads@hearstmagazines.example
Moroch has entered an RFP in auto
Yes, introduce us Not this one

Whether the agency is named is their call, per RFP, and most will not be. Either way the first email never carries the budget, the advertiser, the requirement text, or who else is on the list. Those wait until you say yes.

Who is already listed

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Nobody has claimed a record yet.

We mapped these titles from public advertising pages, which answer almost nothing a media buyer actually filters on. Every one of them currently shows up in a shortlist as "nothing to go on". The first publisher to answer will be the first one buyers can actually shortlist.

Claim your record →

What it takes

About four minutes, once.

  1. Point us at your advertising page, upload a media kit, or paste the text. We read it into a fixed set of questions planners filter on.
  2. Correct what we read. Anything the kit did not address comes back as unanswered rather than guessed. The unanswered ones are worth ten seconds each.
  3. Confirm it. Nothing is matchable until you do. We never assert a capability on your behalf — if you did not say it, it is not there.
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